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Links & Navigation

Get them where they need to go.

Your links and navigation serve a very important function: to connect your users with the info they need. Web users are on a mission. By providing easy navigation choices and clear content links you set them up for success.

Keep your menus short.

Menus should be 8 items or less (deeper menus may be longer). Fewer choices allow the reader to follow a clear path to the information they need. Avoid the temptation to place too much in your menu - try organizing your menus by task, topic or audience.

A menu link should always match the title of the page to which it points.

Click on "Admission" and you should get to a page titled "Admission," not "Getting In" or "Forms & Applications." There is more latitude with links in the body of the text, but the relevance between the name of the link and the page it links to should be readily apparent.

Use straightforward wording in the navigation.

A clever but obscure link name can be confusing and even frustrating ... and may hurt your searchability. When possible, shorten your menu link text. Users should be able to glance at your menu and know which item to click. Creating menu links that are long and wordy will hinder this process.

Do not link to PDFs or other files directly in your menus.

If the content is appropriate to include in your menu, it's probably best to create it as page (or section of pages) in your site. If the content must remain as a PDF or other file type, either include it as a link on a page, or perhaps as a Related Link in the right column.

Hyperlink phrases rather than single words.

Phrases are easier to spot. Avoid using "here" and "click here." Search engines also key in on hyperlinked text—users are not searching for "click here."

Alert visitors when links will lead them to a document instead of a web page.

When linking to documents, indicate such after the link. For example, links to a PDF or Word document should appear like this: Sample Document (pdf) or Another Sample Document (doc). Whenever possible, convert documents to PDFs.

Display parent and siblings in your menus when appropriate.

Generally speaking, menu items help users to successfully navigate your site. To this end, we suggest displaying parent and sibling folders with the following exceptions:

  • turn off the parent folder when it duplicates the site name in the banner
  • turn off the necessary parent or sibling folders to separate stand-alone sub-sites