Visual Identity

This guide outlines a consistent yet flexible visual identity for William & Mary. It contains a variety of examples to assist you in using the official logo and other elements to develop printed and electronic materials that contribute to a unified, coherent public image.

Creative Services is the authority to oversee and facilitate correct implementation. Creative Services offers professional print and web design services for the university community. The office assists university departments and colleges in developing effective communications that are consistent with William & Mary's core initiatives and visual identity guidelines. To the extent that its resources allow, Creative Services is available to help academic and administrative units employ design elements in an effective and distinctive manner. If you have any questions, or specific needs not addressed in this site, please contact Creative Services.