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Visual Identity

The project to create and implement a new university logo and style guide is nearing completion. A website that will include the logo, colors, additional branding marks and graphics as well as templates for letterhead, business cards and presentation materials will be available by the end of the fall 2014 semester. In the meantime, please [[creative,contact us]] for guidance on the proper images to use for your print and web needs.

Creative Services is the authority to oversee and facilitate correct implementation of the visual identity style guide. Creative Services offers professional print and web design services for the university community. The office assists university departments and colleges in developing effective communications that are consistent with William & Mary's core initiatives and visual identity guidelines. To the extent that its resources allow, Creative Services is available to help academic and administrative units employ design elements in an effective and distinctive manner.