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Tina Coleman

Tina Coleman

Director

Office : Discovery 2, room 127
Email : [[tina.coleman]]
Phone : (757) 221-1791
Website : {{http://wmpeople.wm.edu/blcole/}}
Facebook : {{http://www.facebook.com/tinalcoleman/}}
Twitter : {{http://twitter.com/mstinalc/}}

About Me

I have worked in higher education for my entire professional career of 20+ years. In that time, I have served in one communication capacity or another.

It began in the Office of Undergraduate Admission where I assisted with the letters that so many prospective students await. A bulk of my time at William & Mary was spent in Information Technology. In that 21-year period, I saw my career follow the growth of technology beginning with telecommunications to technology training to website management. The highlight was an 18-month project ending on July 31, 2008 that resulted in the launch of a new website for William and Mary.

Of course, evolution is a continuous cycle and William & Mary found itself in need of a collective team to provide consistent communications and messaging for the College through print, web and multimedia. Enter Creative Services - a collaboration of knowledge and talents of the IT Web Team and the Office of Publications.

Responsibilities
  • Provide leadership and direction for the university’s online presence including traditional websites, microsites, web applications and social networks
  • Direct the use of web tools to facilitate internal communication
  • Collaborate with campus communication professionals to establish creative vision, scope and requirements for projects and initiatives
  • Oversee the visual identity efforts of the university, providing guidance to campus entities on policies and best practices in the use of university marks in all forms of communications
  • Provide advice and counsel to senior university leadership on relevant communications issues; track and manage changing technologies and trends in publishing, the Internet and communications practices in order to better develop and maintain appropriate procedures and processes related to efficient communication
Education

I hold a Bachelor's degree in Business Administration with a Concentration in Management from Christopher Newport University. I also attended the EDUCAUSE Institute Management Program. I have presented at/attended several regional and national conferences including:

  • HighEdWeb
  • CASE
  • College Communicators Association
  • Educause
  • eduWeb
  • Sungard Summit
Personal Interests

I'm a soccer mom. My children have been playing since they were 4 or 5 years old and are still kickin' it today in high school. Second to watching my kids (and Arsenal) play "real" football, I also enjoy watching American football and am an avid Dallas Cowboys fan.