Careers in Marketing

What is Marketing?

Marketing encompasses a wide variety of meanings and activities. There's far more to a marketer's job than meets the eye. Marketing is more than advertising and selling. Marketing includes everything it takes from planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals.

Some marketing positions are very close to sales, others set overarching marketing strategy. What marketing positions have in common is the sense of ownership over the product or service, understanding customer needs and desires, and translating those needs into some kind of marketing communication, advertising campaign, or sales effort.