William & Mary

W&M entrepreneurship center partners with community to help local business startups

  • StartupLINK:
    StartupLINK:  Robby Willey ’05 (right) and Chris Smith ’07, co-founders of the Virginia Beer Company, were the featured guests at the kickoff event in August.  Photo courtesy of the Raymond A. Mason School of Business
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William & Mary students interested in entrepreneurship have a new opportunity to connect and collaborate with local entrepreneurs.

StartupLINK — a partnership among the Alan B. Miller Entrepreneurship Center at the Raymond A. Mason School of Business, Launchpad Incubator, Thomas Nelson Community College and James City County — introduces members of the local entrepreneurial community to enterprising William & Mary students and other locals.

The organization holds monthly entrepreneurial networking events where participants are invited to collaborate with regional entrepreneurs, share startup ideas and access business tools and resources.

The monthly sessions are open to any interested resident, which often includes local business owners and founders of startup companies, as well as William & Mary students.

The program launched with an event at Miller Hall in August, featuring Robby Willey ’05 and Chris Smith ’07, co-founders of the Virginia Beer Company. In September, Tiffany Jana, co-founder of TMI Consulting Incorporated, shared her insights with the group. Signed copies of her book, Overcoming Bias: Building Authentic Relationship across Differences, were given to participants as part of the event.

William & Mary finance student Matthew Buckley '18 was thankful for the opportunity.

logo"Dr. Jana's explanation of implicit biases offered a perfect launching point for self-reflection," said Buckley. "It helped highlight the importance of diversity within any organization." 

Graham Henshaw, the executive director of the Mason School's Entrepreneurship Center, said the StartupLINK name is significant.

“‘L’ stands for local: We want to inspire students and would-be entrepreneurs with stories from founders about their own journeys. ‘N’ stands for networking: Through these events, we hope students are able to make valuable connections within the local entrepreneurship community. And ‘K’ stands for knowledge: We want students to learn about important and relevant topics related to startup.”

Henshaw is also a clinical associate professor at William & Mary, and has been teaching in the areas of entrepreneurship and innovation and design since 2012. In 2016, he collaborated with Tim Ryan, the director of Launchpad — a business incubator that serves Williamsburg-area entrepreneurships by providing necessary resources such as office space, mentorships, workshops and access to capital. Together, they hosted a variety of entrepreneurship events through the Mason School's Entrepreneurial Connection, but soon realized there was room to grow.

By sharing resources with Sherri Thrift from TNCC and Kate Sipes, the economic development assistant director of James City County, they were able to form StartupLINK and reach a much larger audience.

Henshaw and Ryan both see great potential in StartupLINK's ability to provide valuable resources to students and the local community.

“Resourcefulness is a huge key to being a successful entrepreneur,” Ryan said. “The sooner students are involved in entrepreneurship, the sooner they develop important leadership qualities and a sense of endurance they wouldn’t be exposed to anywhere else.”

Henshaw added, “There are many who think this entrepreneurship initiative is only for those interested in business, but in reality, entrepreneurial thinking is for every discipline. We hope to see more W&M students all across campus at our next event.”

The next StartupLINK event will be held Oct. 25, 12:30-1:30 p.m., in the Alan B. Miller Entrepreneurship Center.