William & Mary

SCHEV approves new Master of Science in Business Analytics at W&M

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The State Council of Higher Education for Virginia approved on Tuesday a new Master of Science in Business Analytics degree at William & Mary’s Raymond A. Mason School of Business.

The residential-based degree program will launch in August 2016. W&M’s Board of Visitors endorsed the program in April.

BradleyFrom understanding customer buying patterns, to fraud detection, to improving the efficiency and effectiveness of marketing campaigns, business analytics has become a crucial tool for improving corporate profitability.

W&M's one year master's program promises to address the growing demand for data science talent. The program is designed to give students the advanced skills necessary to help businesses use big data to gain a competitive advantage. The program will provide comprehensive coverage of analytic methodologies with a focus on four skill areas: business acumen, applied mathematics, computing technologies and communicating with impact. The curriculum will include coursework in data visualization, optimization, algorithms, database management, machine learning and probability and statistics.

“We designed the program to enable our graduates to ask the right business questions, identify the real problems, build the right models, analyze those models using the right methodologies and successfully interpret and convey the results to business managers,” said Jim Bradley, lead faculty sponsor for the program. “Graduates of this program will know how to communicate results in plain, managerial terms that are relevant and effective in business settings.”