School of
Business Administration
PROFESSORS Pulley (Dean and T. C. and Elizabeth Clarke Professor), Boschen (Assoc. Dean for Faculty and
Brinkley-Mason Professor), Brazelton,
Bryce (Life of Virginia Professor), Dafashy,
Haltiner, Holstein (Visiting D. Hollins Ryan Professor), Jelinek (Richard C. Kraemer Professor),
Kottas (J. Edward Zollinger
Professor), Mallue, Messmer (J.S.
Mack Professor), O’Connell (Chessie
Professor), Oldfield (Richard S. Reynolds, Jr.
Professor), Pearson (Chancellor
Professor), Rahtz, Ring (Chancellor Professor), Robeson (Director of the Executive MBA
Program and Hays T. Watkins Professor), Sims
(Floyd Dewey Gottwald Professor), Solomon,
J. Smith (John S. Quinn Professor), Stewart,
Strong and Wallace (John N.
Dalton Professor). ASSOCIATE PROFESSORS Aggarwal,
Flood, Geary, Guerrero, Hawthorne, Locke, Mooradian, Olver, K. Smith, Waxman, White and Williams (Associate Dean for
Administration). ASSISTANT PROFESSORS Agnew (visiting), Allred, Boone, Bordoloi, Ganeshan, R. Hess,
T. Hess, D. Hewitt (visiting), Johnson (visiting), Jones, Kelly,
Lie, Murray, Pescosolido (visiting), Sheikh, Swan, Szykman, Wilson and Zhao. SENIOR LECTURER Stowers.
The mission of the School of Business
Administration at the College of William and Mary, a distinguished and historic
university, is to serve the Commonwealth, the nation and the international
community by offering high quality educational programs at the undergraduate,
graduate and professional levels. The programs are designed to prepare
promising students for positions of increasing responsibility and leadership.
The School centers the educational experience on effective decision making and
implementation skills. This is accomplished in an environment that fosters
individual student development through close working relationships with faculty
who excel in their fields and who are dedicated to teaching excellence.
The School’s mission includes advancing
knowledge and managerial expertise by supporting faculty research and its
dissemination.
The College of William and Mary initiated
studies in business administration in 1919. The School of Business was formed
in 1968 to administer both the undergraduate and graduate degree programs in
business administration.
The undergraduate degree program normally
leads to a Bachelor of Business Administration (BBA). However students who
double-concentrate in Business and an Arts and Sciences discipline may choose
either as their primary concentration. Students will receive the degree that
corresponds to their primary concentration (BBA for Business, A.B. or B.S. for
Arts and Sciences). Business concentrations are offered in four areas:
accounting; finance; marketing; and operations and information technology. Minors
are offered in five areas: accounting; finance; management; marketing; and
operations and information technology.
Graduate programs lead to a Master of
Business Administration (MBA) or Master of Accounting (MAC). For detailed
information about these programs, contact the MBA Program Admission Office in
Blow Hall or the MAC Program Admission Office in Tyler 241. Information is also provided online at http://business.wm.edu.
Programs are accredited by the International
Association for Management Education (AACSB).
All students who wish to concentrate in
Business (whether as a primary or secondary concentration) must apply for
competitive admission to the School of Business. Prerequisites for admission to
the School of Business include the following: junior standing (54 academic
credit hours), introductory micro and macro economics, an introductory calculus
course, principles of accounting, computer skills for business, and introductory
statistics.
Students normally apply for admission to
the School of Business during the second semester of their sophomore year.
Applications are evaluated for admission twice a year, during Fall and Spring
semesters. Applications are reviewed and decisions are made shortly after the
due date and prior to registration for the next semester. Admission is not
automatic, but will be based upon overall qualifications, including grades,
leadership potential, significant life experiences, and character. The most
important factors are cumulative QPA and academic performance in prerequisite
courses. A minimum cumulative QPA of 2.5 and a minimum QPA in prerequisite
business courses of 2.0 were required for admission for the class of 2003.
These minimums will increase for future classes. Business course enrollment
priorities are given to admitted business concentrators and minors.
For dates and additional information,
contact the Office of Undergraduate Studies in the School of Business.
Appeals from students who are denied
admission should be directed to the Committee on Admissions, Academic Status
and Degrees of the School of Business Administration.
Upon admission to the School of Business
Administration all candidates for the BBA degree come under the jurisdiction of
the School’s administration, including its Committee on Admissions, Academic
Status and Degrees, in all matters appropriately pertaining thereto.
At the time application is made to the
School, students are assigned an academic advisor on the faculty of the School
of Business Administration. A student will be assigned an advisor who teaches
in the area in which the student intends to concentrate. A new advisor will be
assigned if the student initiates a change in concentration. Students should
consult with their academic advisors when they prepare their initial program of
study leading to the BBA degree. Students are also encouraged to meet regularly
with their advisors to discuss their academic program.
The School of Business strongly
encourages study abroad. With advance planning, the business curricula are
designed so that the second semester of the junior year can be dedicated to
study abroad. Also, the College has a one-year exchange program in business
studies with the University of Manchester Institute of Science and Technology
(UMIST) – School of Management in England. Students interested in more
information should contact the Office of Undergraduate Studies in the School of
Business and the International Programs Office in the Reves Center.
Beta Gamma Sigma is the national honorary
society which recognizes excellence in academic achievement in schools of
business administration. Beta Gamma Sigma was founded in 1907 to encourage and
reward scholarship and accomplishment in the field of business studies, to
promote advancement of education in the science of business, and to foster
principles of honesty and integrity in business practice. Students are
initiated into Beta Gamma Sigma in the spring semester.
Students are required to maintain a 2.0
overall quality point average and a 2.0 quality point average in business
courses. A student who fails to maintain these standards will be placed on
academic probation by the School of Business Administration. Students on
academic probation must satisfy the requirements of their academic probation by
the end of the next regular semester. If at the end of the probationary period
the student has not met the minimum grade point requirements, the student will
be subject to dismissal from the School of Business Administration. In the case
of special circumstances, a student can appeal a dismissal to the Committee on
Admissions, Academic Status and Degrees of the School of Business
Administration.
BBA degree candidates may declare two
concentrations but only one concentration may be in the business disciplines. A
maximum of two courses may be counted towards both concentrations.
Students admitted to the BBA program must
complete four semesters as full-time admitted business students. A student may
petition the Committee on Admissions, Academic Status and Degrees of the School
of Business to waive this residency requirement.
All students admitted to the School of
Business are required to have a computer.
Degree candidates must be students in
good academic standing who have satisfied all general education and proficiency
requirements; earned at least 60 semester credits in Arts and Sciences academic
subjects; satisfied all core and concentration requirements of the School of
Business Administration; and earned at least 120 semester hours of academic
credits.
The Business Administration Core Program
common to all concentrations is as follows:
Subject Semester
Credits
Business 203 Principles
of Accounting 4
Business 230 Computer
Skills for Business 1
Business 231 Statistics 3
Business 300 Business
Perspectives and Applications 1
Business 311 Principles
of Marketing 3
Business 317 Organizational
Behavior and Management 2
Business 323 Financial
Management 3
Business 343 Legal Environment of Business 2
Business 361 Introduction to Operations
Technology 3
Business 362 Introduction
to Information Technology 3
Business 432 Strategic
Management 2
TOTAL 27
Core classes are normally taken in the
following sequence - fall semester of the sophomore year: Business
203-Principles of Accounting and Business 230-Computer Skills for Business;
spring semester of the sophomore year: Business 231-Statistics; fall semester
of the junior year: Business 300-Simulation Game, Business 311-Principles of
Marketing, Business 323-Financial Management, Business 361-Introduction to
Operations Technology, Business 362-Introduction to Information Technology;
spring semester of the junior year: Business 300-Speakers’ Series, Business
317-Organizational Behavior and Management, fall semester of the senior year:
Business 343-Legal Environment of Business, and Business 432-Strategic
Management.
All students applying for admission to
the BBA program are required to declare one of the following concentrations:
Accounting, Finance, Marketing, or Operations and Information Technology. Those
choosing the Operations and Information Technology concentration choose either
Operations Management or Information Technology as their primary “track.”
The concentration in Accounting requires
the following courses, totaling 15 hours, in addition to the Core Program.
Business 301 Financial
Reporting and Analysis
Business 302 Financial
Reporting and Analysis
Business 303 Managerial
Accounting
Business 404 Auditing
and Assurance Services
Business 405 Federal
Taxation
Accounting electives include the following:
Business 401 Advanced
Accounting
Business 406 Advanced
Federal Taxation
The concentration in Finance requires the
following courses, totaling 12 semester hours, in addition to the Core Program.
Business 324 Money
and Debt Markets
Business 325 Equity
Markets and Portfolio Management
Business 423 Corporate
Financial Strategy
One required elective must be chosen from
the following:
Business 328 Management
Control Systems
Business 417 International
Banking and Trade Financing
Business 434 Management
of Financial Institutions
The concentration in Marketing requires
the following courses, totaling 12 semester hours, in addition to the Core
Program.
Business 446 Consumer Behavior
Business 448 Marketing Strategy
Business 452 Marketing Research
One required elective must be chosen from
the following:
Business 442 Psychology of Decision Theory
Business 450 Global Marketing
Business 454 Retailing/E-tailing
Business 456 Advertising and Marketing Communications
The concentration in Operations and
Information Technology requires the following courses, totaling 15 semester
hours, in addition to the Core Program.
Business 460 Quantitative Modeling for Business
Business 475 Operations and Information Technology Practicum
In addition, concentrators must choose
either the Operations Management or Information Technology “track.” Those
choosing the Operations Management track must complete two additional
Operations Management courses and one Information Technology course. Those
choosing the Information Technology track must complete one additional
Operations Management course and two Information Technology courses. These
additional courses are to be selected from the following listings.
Operations
Management:
Business 462 Manufacturing Planning and Control Systems
Business 463 Quality Management
Business 464 Service Management
Business 465 Supply Chain Management/B2B Commerce
Information
Technology:
Business 470 Systems Analysis and Design
Business 471 Database Management Systems
Business 472 Decision Support and Expert Systems
The School of Business Administration
offers minors in the following areas: accounting; finance; management;
marketing; and operations and information technology. The minors program
provides students who are not in the BBA program with an opportunity to gain an
in-depth exposure to a business discipline. Consistent with the educational
mission of the School of Business, students who are pursuing the BBA degree are
encouraged to seek a minor or the equivalent in an area outside of the BBA
Program; BBA students are not eligible to declare a minor in the School of
Business. Students may count up to two courses toward both their concentration
and a minor.
Competitive admission to the minors program
is administered by the Office of Undergraduate Studies in the School of
Business. Applicants to the minors program must have attained junior standing
with a minimum overall quality point average of 2.75. Applications are
submitted twice a year during the Spring and Fall semesters and are evaluated
on the basis of established criteria and space available. Students not admitted
to the minors program are not eligible to declare a minor in the School of
Business Administration even if they satisfy the course requirements stated in
this catalog.
A minor in accounting requires 19 hours.
Students must complete the following courses:
Business 203 Principles of Accounting 4
hours
Business 301 Financial Reporting and Analysis 3
hours
Business 302 Financial Reporting and Analysis 3
hours
Business 303 Managerial Accounting 3
hours
Business 404 Auditing and Assurance Services 3
hours
Business 405 Federal Taxation 3
hours
A minor in finance requires 19 hours.
Students must complete the following courses:
Business 203 Principles of Accounting 4
hours
Business 323 Financial Management 3
hours
Business 324 Money and Debt Markets 3
hours
Business 325 Equity Markets and Portfolio Management 3 hours
Business 423 Corporate Financial Strategy 3
hours
Plus one elective to be chosen from the
following:
Business 328 Management Control Systems 3
hours
Business 417 Int’l Banking and Trade Financing 3
hours
Business 434 Management of Financial Institutions 3 hours
A minor in management requires 19 or 20
hours. Students must complete the following courses:
Business 203 Principles of Accounting 4
hours
OR Business 362 Introduction to Information
Technology 3 hours
PLUS
Business 315 Personnel Management 3
hours
Business 317 Organizational Behavior and Management 2 hours
Business 343 Legal Environment of Business 2
hours
Plus three electives to be chosen from
the following:
Business 316 Organizational Structure and Design 3 hours
Business 328 Management Control Systems 3
hours
Business 342 Commercial Law and Bus. Organizations 3 hours
Business 436 Business and Society 3 hours
Business 438 Leadership 3
hours
Business 442 Psychology of Decision Making 3
hours
Business 444 Psychology of Entrepreneurship 3
hours
A minor in marketing requires 19 hours.
Students must complete the following courses:
Business 203 Principles of Accounting 4
hours
Business 311 Principles of Marketing 3
hours
Business 446 Consumer Behavior 3
hours
Business 448 Marketing Strategy 3
hours
Business 452 Marketing Research 3
hours
Plus one elective to be chosen from the
following:
Business 442 Psychology of Decision Making 3
hours
Business 450 Global Marketing 3
hours
Business 454 Retailing/E-tailing 3
hours
Business 456 Advertising and Marketing Communications 3 hours
A minor in Operations and Information
Technology requires 18 hours. Students must complete the following courses:
Business 361 Introduction to Operations Technology 3 hours
Business 362 Introduction to Information Technology 3 hours
Business 460 Quantitative Modeling for Business 3 hours
In addition students must complete two
Operations Technology courses and one Information Technology course or one
Operations Technology course and two Information Technology courses. Courses
are to be selected from the following listings.
Operations
Technology:
Business 462 Manufacturing Planning and Control Systems 3 hours
Business 463 Quality Management 3
hours
Business 464 Service Management 3
hours
Business 465 Supply Chain Management/B2B Commerce 3 hours
Information
Technology:
Business 470 Systems Analysis and Design 3
hours
Business 471 Database Management Systems 3
hours
Business 472 Decision Support and Expert Systems 3 hours
Students who are not pursuing a formal
program in the School of Business may enroll in business classes for elective
credit on a space available basis. Listed below are classes frequently selected
as business electives.
Business 150 Freshman Seminar
Business 203 Principles of Accounting
Business 311 Principles of Marketing
Business 315 Personnel Management
Business 316 Organizational Structure and Design
Business 317 Organizational Behavior and Management
Business 323 Financial Management
Business 342 Commercial Law and Business Organizations
Business 343 Legal Environment of Business
Business 361 Introduction to Operations Technology
Business 362 Introduction to Information Technology
Business 417 International Banking and Trade Financing
150W. Freshman Seminar: Topics in
Business.
Fall and Spring (4,4) Brazelton, Mallue.
A writing intensive and discussion
intensive seminar designed for first-year students that explores a specific
topic within the business disciplines. A grade of C- or better satisfies the
College Writing Proficiency Requirement. Topical contents of seminars vary.
203. Principles of Accounting.
Fall and Spring (4,4) Brazelton, Dafashy,
Jones, Sheikh, White. Required for admission to BBA program.
A study of the use and preparation of
financial information and the accounting system as an interpretative tool to
communicate information about a variety of economic events to both internal and
external users. Topics covered include the preparation and interpretation of
financial statements for external users as well as managerial uses of
accounting data, cost analysis, budgeting and performance evaluation.
230. Computer Skills for Business.
Fall and Spring (1,1) Hawthorne, Staff.
Required for admission to BBA program.
A laboratory course that provides an
introduction to: file handling, Internet, spreadsheet analysis, database
systems and document and presentation enhancement. For information about credit
by examination, contact the Office of Undergraduate Studies in the School of
Business Administration.
231. Statistics.
Fall and Spring (3,3) Hawthorne, Kottas,
Stewart. Prerequisite or corequisite: BUS 230. Required for admission to BBA
program.
Basic concepts of statistical analysis
within a business environment. Attention is given to solution methods via use
of the computer.
300. Business Perspectives and
Applications.
Fall and Spring (0,1) Staff.
Prerequisites: Admission to BBA program and junior or senior standing.
This course is designed to complement
functional courses in the BBA Core Program by integrating the business
disciplines and ethical considerations and by formally incorporating
experiential learning. Typically the course will include an intensive business
simulation emphasizing interdisciplinary cognitive development, team
interaction and presentation skills; a speakers’ series; plant visits; and
discussion classes. This course spans the fall and spring semesters and is
graded pass/fail. The one credit is counted upon completion of course.
301. Financial Reporting and Analysis.
Fall (3) Sheikh. Prerequisite: BUS 203 or
the equivalent.
This course considers the financial
reporting environment; reporting choices that exist; and the role of financial
information in firm valuation, cash flow analysis credit risk assessment and contracting.
Topics traditionally included in intermediate accounting are covered by
analyzing key business transactions, identifying the related accounting
alternatives, and highlighting the impact of these transactions on the
financial statements and measures of performance such as profitability,
competitiveness and leverage. This course is designed to be taken as either a
one-semester course or as part of the two-semester 301-302 sequence.
302. Financial Reporting and Analysis.
Spring (3) White. Prerequisite: BUS 301.
This course will emphasize the financial
reporting environment, reporting choices that exist and the role of financial
information in the capital markets. Additional topics drawn from intermediate
accounting not included in Business 301 will be considered. Students will be
exposed to original source material and accounting research. Students
registering for Business 302 who have not completed Business 301 are encouraged
to meet with the instructor prior to the beginning of the course.
303. Managerial Accounting.
Spring (3) K. Smith. Prerequisite: BUS
203 or the equivalent.
Applications of cost analysis to
inventory valuation and income determination and planning and control of
routine operations and nonroutine decisions. This course emphasizes the
relevance of cost concepts to modern decision tools. Substantial use of
problems and cases.
311. Principles of Marketing.
Fall and Spring (3,3) Olver, Swan, Staff.
Prerequisites: ECON101, ECON102 or ECON151, ECON152 or consent of the
instructor.
A study of the role of marketing in
business and the economy. Emphasis is on the examination of functions,
institutions and policies.
315. Personnel Management.
Fall or Spring (3) Sims, Solomon.
Prerequisite or corequisite: Intro Stats (BUS 231 or equivalent) or consent of
instructor.
A course to provide understanding of the
principles, policies and practices used to develop a sound industrial relations
program. Topics include job analysis, the employment process, employee
development, wage and salary administration, labor relations and union
negotiation.
316. Organizational Structure and Design.
Fall or Spring (3) Solomon.
This course covers a wide range of
organizational issues emphasizing: organizational structure and design, reward
systems, communication systems, job design and management of change.
317. Organizational Behavior and
Management.
Fall and Spring (2,2) Solomon, Staff.
This course develops the ability to
recognize and manage human and behavioral factors in work settings. Topics
include: individual differences, group dynamics, motivation, and an
introduction to organizational structure and leadership.
323. Financial Management.
Fall and Spring (3,3) O’Connell, Staff.
Prerequisites: BUS 203, BUS 230 and BUS 231 or equivalents.
An examination of the finance function in
the firm. Topics include the theory and practice of valuation, current and long
term financing, working capital management, capital budgeting and multinational
finance.
324. Money and Debt Markets.
Spring (3) Agnew. Prerequisite: BUS 323.
An examination of the operation and
importance of global money and debt markets including market characteristics,
regulation, international differences, international interest and exchange rate
behavior, bond analysis and valuation, and risk management with interest rate
and currency options and futures.
325. Equity Markets and Portfolio
Management.
Spring (3) Haltiner. Prerequisite: BUS
323.
An examination of the operation and
importance of global equity markets including market characteristics, regulation,
international differences, investor behavior, portfolio theory and capital
asset pricing, asset allocation, security analysis, mutual funds, performance
measurement, and equity options and futures.
328. Management Control Systems.
Spring (3) Bryce. Prerequisite: BUS 203
or the equivalent.
An examination of the interrelationships
between financial information flows and behavior in organizations. Cases and
readings introduce management control processes in responsibility centers.
Topics include goal formulation; performance measurement, reporting and
evaluation; systems of reward and punishment.
342. Commercial Law and Business
Organizations.
Spring (3) Waxman.
A study of the law of business
organizations, their activities and management. Substantive areas of law
covered include: partnerships, corporations; securities, mergers and
acquisitions; commercial paper and secured transactions; real and personal
property; bailments, antitrust law and creditors’ rights.
343. Legal Environment of Business.
Fall and Spring (2,2) Mallue, Waxman.
An introduction to the law and the legal
process. Substantive areas of law covered include: contracts, sales of goods
and product liability; business torts and environmental law; bankruptcy and
international law.
361. Introduction to Operations
Technology.
Fall and Spring (3,3) Bordoloi, Ganeshan,
Guerrero, Kottas. Prerequisites: a computer skills for business course or the
equivalent and BUS 231 or equivalent.
An introduction to the production and
operations aspects of manufacturing and service organizations. Emphasis is on
planning, control and quantitative analysis. Topics include
product/process/facilities design, capacity planning, quality and materials
management, scheduling and inventory management.
362. Introduction to Information
Technology.
Fall and Spring (3,3) Holstein, Johnson.
Prerequisites: a computer skills for business course or the equivalent and BUS
231 or equivalent.
An introduction to current and expected
future trends in information technology and their impact on organizations.
Topics include the strategic value of information; hardware and software
issues; networks and telecommunications; planning, justification, development
and management of information resources. Quantitative analysis is applied to
evaluate and justify information resources.
401. Advanced Accounting.
Spring (3) Dafashy. Prerequisite: BUS 302
or consent of the instructor.
A study of consolidated statements,
partnership accounting for special arrangements, fiduciary accounting and fund
accounting.
404. Auditing and Assurance Services.
Fall (3) Wallace. Prerequisite: BUS 302.
Application of technology, modeling,
statistics and other auditing procedures within the framework of generally
accepted auditing standards. Reporting, ethics, international practices and
case applications are emphasized.
405. Federal Taxation.
Fall (3)
J. Smith. Prerequisite: BUS 203 or the equivalent.
An analysis of the federal income tax
laws. Development of conceptual awareness of federal income tax structure and
tax planning, and gaining ability to determine solutions to problems
confronting the individual taxpayer.
406. Advanced Federal Taxation.
Spring (3) Brazelton, J. Smith.
Prerequisite: BUS 405.
An analysis of the federal income tax
laws for partnerships, corporations and tax-exempt entities. Introduction to
estate and gift taxation and to tax research. Tax planning is emphasized.
417. International Banking and Trade
Financing.
Fall or Spring (3) Agnew, Lie.
Prerequisites: ECON101, ECON102, BUS 203 or the equivalent.
A study of the operation of the U.S.
commercial banks abroad and of U.S. branches of foreign banks. Topics include
currency markets, public and private sector loans, export financing and
international payment mechanisms.
423. Corporate Financial Strategy.
Fall or Spring (3) Bryce. Prerequisite:
BUS 323.
Advanced topics in the theory and
practice of financial decision-making. Cases and readings are used to examine
the tools and techniques of financial strategy formulation and implementation
under various environmental settings.
432.Strategic Management.
Fall and Spring (2,2) Allred, Staff.
Prerequisites: BUS 311, BUS 317, BUS 323, BUS 361. Senior standing in the
School of Business Administration.
The establishment of company-wide
objectives and the subordinate plans and controls to accomplish them. This
course integrates and builds upon the business administration body of knowledge
to develop decision-making ability at the policy-making level of
administration.
434. Management of Financial
Institutions.
Spring (3) O’Connell. Prerequisite: BUS
323.
A study of the management of financial
institutions, with particular emphasis on depository institutions. The basic
themes of the course are asset/liability management, including spread
management; capital adequacy; and liquidity requirements.
436. Business and Society.
Fall (3) Sims. Prerequisite: Senior
standing.
A course designed to discuss and clarify
the role of the business organization in modern society and its relationship
with the social, political, economic, cultural and technological environments,
both domestic and international. Cases analyzing the managerial response to
external forces are analyzed.
438. Leadership.
Spring (3) Staff. Prerequisites: BUS 317.
Senior standing.
This field-based course is designed to
develop the ability to work with and through others in order to make effective
contributions as a member of an organization. The course emphasizes developing
a leadership orientation, understanding critical leadership issues and
developing appropriate leadership skills.
442. The Psychology of Decision Making.
(GER 3) Fall (3) Langholtz.
Prerequisites: BUS 231 or the equivalent and senior standing.
An examination and analysis of the
cognitive factors that aid or hinder choosing alternative courses of action.
The major emphasis will be on psychological processes underlying choice and
judgment. Applications to business decisions and policy making will be
considered. (Cross listed with PSY 375)
444. The Psychology of Entrepreneurship.
Spring (3) Shaver. Prerequisite: BUS 317
or PSY 364.
A critical examination of the
psychological characteristics of entrepreneurs. Emphasis is placed on the
psychological processes involved in creating a new business and making it a
success. (Cross listed with PSY 444)
446. Consumer Behavior.
Spring (3) Szykman. Prerequisite: BUS
311.
The consumer-firm relationship is
analyzed through the application of concepts drawn from contemporary behavioral
science to concrete business cases and practices. Relevant concepts from the
fields of cultural anthropology, sociology and psychology are applied to
problems encountered in marketing to various consumer groups.
448. Marketing Strategy.
Spring (3) Mooradian. Prerequisite: BUS
311 or consent of the instructor.
Managerial techniques in planning and
executing marketing programs. Emphasis on decision making related to marketing
segmentation, product innovation and positioning, pricing and promotion.
Extensive use of cases, readings and a management simulation.
450. Global Marketing.
Spring (3) Swan, Staff. Prerequisite: BUS
311.
This course includes theories of and
justifications for free trade, a study of environments across international
markets (including the economic environments, the cultural environments, the
political/regulatory environments, and the physical/geographic environments)
and the practice of marketing including global marketing management for large,
small and medium sized firms. Topics include globalization, global strategies,
international service marketing and marketing in the developing world.
452. Marketing Research.
Spring (3) R. Hess. Prerequisites: BUS
311 and an introductory course in statistics or consent of instructor.
Introduction to fundamentals of marketing
research. Use of research information in marketing decision making. Topics
include research design, interrogative techniques, data collection methods,
scaling, sampling and alternative methods of data analysis. Students design and
execute their own research projects.
454. Retailing/E-tailing.
Fall (3) Messmer. Prerequisites: BUS 311,
BUS 203 or the equivalent.
The course employs a managerial approach
to identify, analyze, plan and control traditional Retail and E-tail
businesses. While institutional elements are covered, the focus is on
developing and executing an effective business strategy. Concepts will be
explored which are applicable to both traditional retail environments and to
web-based, E-tail business models.
456. Advertising and Marketing
Communications.
Fall (3) Rahtz, Staff. Prerequisite: BUS
311.
A study of the relationship of demand
stimulation to business management. Development of an advertising campaign will
emphasize the presentation of products to consumers through relevant media.
Target market identification, situation analysis, promotional strategy and
tactics, and evaluation within budgetary constraints will be stressed.
460. Quantitative Modeling for Business.
Fall (3) Kottas. Prerequisites: BUS 361,
BUS 362.
This course focuses on developing
mathematical models to describe and solve business problems. While the primary
emphasis is on deterministic models, stochastic elements of the business
environment are also included.
462. Manufacturing Planning and Control
Systems.
Fall or Spring (3) Staff. Prerequisites: BUS 361, BUS 362.
This course introduces the student to the
dominant planning and control systems in manufacturing firms. Topics include
quality control, inventory management, demand management, control of complex
manufacturing processes, automation of the factory, and the fit of the manufacturing
strategy in the business strategy.
463. Quality Management.
Fall or Spring (3) Boone, Staff.
Prerequisites: BUS 361, BUS 362.
The subject of quality is one of the
leading issues in business. This course will investigate issues relating to: What
is quality? How do we obtain it? and How do we sustain quality in the work
place and our products?
464. Service Management.
Fall (3) Bordoloi. Prerequisites: BUS
361, BUS 362.
The ability to effectively and
efficiently deliver quality service is critical to economic success. This
course examines how to develop service operations that guarantee efficiency and
effectiveness. Numerous examples of excellent services will be studied and
analyzed to determine how excellence is achieved and maintained. The service
aspects of manufacturing will also be considered.
465. Supply Chain Management/B2B
Commerce.
Fall (3) Ganeshan. Prerequisite: BUS 361.
Over the last five years, technology,
specifically the WEB, has revolutionized the way firms do business with each other. The usual stumbling blocks of poor
information availability: incompatible
organizational structures and information systems, and the high cost of
collaboration are being “blown to bits” by tailored supply chain initiatives
and web-centric software. This course
will explore these initiatives and tools that firms are using to manage supply
chains and B2B integration.
470. Systems Analysis and Design.
Fall or Spring (3) T. Hess. Prerequisite:
BUS 362 or the equivalent.
This course considers information systems
lifecycle phases which lead to the determination of requirements for and the
development of the logical and physical system. Information analysis and the
logical specification of the system are emphasized. Exercises and case studies
are used to develop proficiency in systems analysis techniques.
471. Database Management Systems.
Fall or Spring (3) Kelly. Prerequisite:
BUS 362 or the equivalent.
This course considers the application,
logical structure and physical implementation of database systems. Students use
the latest version of a popular database management system to design and build
a database application. The course introduces the theoretical aspects of
database management and emphasizes hands-on interaction with database systems.
472. Decision Support and Expert Systems.
Spring (3) Holstein. Prerequisites: BUS
361, BUS 362.
This course focuses on the development of
decision support systems and expert systems from the perspectives of users,
analysts and information managers. Simulation techniques are used to design and
analyze business processes and systems.
475. Operations and Information
Technology Practicum.
Spring (3) Boone. Prerequisites: BUS 361
and BUS 362, six elective credits in Operations Technology or six elective
credits in Information Technology, and a declared concentration in Operations
and Information Technology or consent of instructor.
This is a field-based course involving a
business project related to operations or information technology. This course
includes supporting classes on project analysis, management and presentation.
490. Independent Study.
Fall and Spring (1-3,1-3) Staff.
Prerequisite:Obtain permission form from the Office of Undergraduate Studies in
the School of Business.
A course designed to accommodate independent
study. This course may be repeated for credit.
492. Special Topics.
Fall and Spring (1-3,1-3) Staff.
Prerequisite: Permission of the professor.
A course designed for special topics and
for special opportunities to utilize the expertise of a faculty member. This
course may be repeated for credit. Recent past offerings have included
Electronic Commerce, Telecommunications, Doing Business in Europe and Business
Spanish.