Sometimes new insights and ideas spring into being like Athena from the head of Zeus. More often, new knowledge is the result of careful research and analysis that build on what we already know. As an undergraduate, you'll have lots of opportunities to try your hand at this kind of hands-on, scholarly, and creative activity.
Faculty often include undergraduates in their academic projects. You can work side by side with professors on their leading-edge research. Some students co-author papers with their professors or present their research at national and international conferences. Details of individual professors' research labs and topics are found on departmental websites.