We will focus on six challenges. They emerged from extensive discussions with all constituencies as the most important opportunities to advance toward our vision in the next five years.

1. Be a leader among liberal arts universities.
2. Support a more fully diverse W&M community.  
3. Develop an ever more engaging campus experience that inspires a lifelong commitment to W&M.
4. Develop and implement a business plan that maximizes revenue sources and ensures transparent resource allocation in support of College priorities and needs
5. Provide the administrative resources and infrastructure required for a university in the 21st century. 
6. Explain and promote W&M through a more effective communications structure and strategy.