Challenge 3

FY13 implementation steps are presented for each goal supporting Challenge 3 within the strategic plan.

Goal 1:  Forge lifelong relationships with W&M.

• Continue to expand the goal of engaging alumni at Homecoming by offering academic opportunities such as attending classes and faculty student panel presentation. 
• Actively promote services in the Cohen Center to alumni in need of career support and develop a plan for assessing the demonstrated need for such services
• Create a marketing campaign around Wear William & Mary encouraging alumni to wear a branded William & Mary item once a week. 
• Enhance chapter engagement through increased partnership with the development office. Raise the chapter support position in the Alumni Association to a director position.
• Use technology to engage alumni. Specific goals for FY13 include streaming the Homecoming Parade live and producing quarterly Ideation Talks to be taped in Leadership Hall to showcase faculty research.  
• Seek a way in which to measure and quantify alumni engagement using a rich set of data with an eye towards enhancing cultivation strategies for leaders and donors, enabling strategic analysis of programs and services for the allocation of resources and formalizing the value of alumni relations 

Goal 2: Create a community that values life in balance.

• Promote a “Frenzy Free Finals” experience for students by implementing strategies for reducing stress and promoting healthy behaviors during reading days and final exams. 
• Initiate expanded hazing prevention and risk management efforts through the new cross-departmental Hazing Prevention Coalition.
• Expand outreach and education around alcohol and other drug abuse by implementing recommendations from the College’s Blue Ribbon Committee on Alcohol. 
• Together with resources from the Virginia Department of Mental Health, implement new educational efforts for faculty around the issue of student mental health, including on-line training modules and printed materials.

Goal 3: Improve the campus residential experience.

• Refurbish the current “Units,” including those which house fraternities, and develop a plan for how best to use those facilities once the new fraternity houses are open in Fall of 2013; rename the facilities to instill more pride among residents.
• Together with the Real Estate Foundation, explore options for additional student housing near the campus (200+ beds beyond those being added to the inventory through the fraternity housing project).
• Assess the current need for graduate student housing. 
• Refine the plan for more aggressively addressing problems of deferred maintenance in the residence halls.
• Develop plans and raise funds for the Eco-Village.