Home » About » Administration » Strategic Planning » Implementation & Assessment » FY12 Implementation Steps » Challenge 6
Challenge 6
Explain and promote W&M through a more effective communications structure and strategy.
FY12 implementation steps are presented for each goal supporting Challenge 6 within the strategic plan.
Goal 1: Distill and promote a common identity.
- Recommend a guide to university style and standards. (Golden)
- Approve the university-wide style and standards. (Reveley)
- Implement the oversight process recommended by the Visual Identity Committee with specific alignment goals, timelines, and projected costs. (FY12&13) (Golden)
- Recommend a systematic marketing research program as an on-going element of communications. (Golden)
Goal 2: Enhance W&M’s position as one of the nation’s leading universities.
- Increase coverage of research, scholarship and creative activities in targeted media.* (Golden)
- Expand and promote to the press the university-wide web-based faculty "experts" list. (Golden)
- Develop a website to describe W&M research building upon the prior inventory. (Halleran, Manos, Evans)
- Work with units as requested to create/update marketing plans and promotional materials. (Creative Services)
- Fully implement a media training program for different units to expand the number and effectiveness of faculty media stars and increase overall coverage and attention to strategic themes. (Whitson)
- Strengthen links between the DC Office and Government Relations to build greater recognition for W&M research contributions in support of federal priorities.
Goal 3: Develop an integrated, appropriate communications capability.
- Assess newly implemented structures/services and request resources as needed. (Golden)
- Implement recommendations from the internal communications committee to enhance and simplify communications and strengthen a sense of W&M community. (Evans, Whitson, Wynn)



