Explain and promote W&M through a more effective communications structure and strategy.
FY13 implementation steps are presented for each goal supporting Challenge 6 within the strategic plan.
Goal 1: Distill and promote a common identity.
- Continue implementation of the oversight process recommended by the Visual Identity Committee with specific alignment goals, timelines, and projected costs. Continues from FY12.
- Implement recommendations from internal communications review committee.
Goal 2: Enhance W&M’s position as one of the nation’s leading universities.
- Expand Admission programs and outreach
Goal 3: Develop an integrated, appropriate communications capability.
- Launch a national media and video studio