Challenge 6

FY12 implementation steps are presented for each goal supporting Challenge 6 within the strategic plan.

Goal  1:  Distill and promote a common identity.

• Recommend a guide to university style and standards. (Golden) 
• Approve the university-wide style and standards. (Reveley) 
• Implement the oversight process recommended by the Visual Identity Committee with specific alignment goals, timelines, and projected costs. (FY12&13) (Golden) 
• Recommend a systematic marketing research program as an on-going element of communications. (Golden)

Goal 2: Enhance W&M’s position as one of the nation’s leading universities.

• Increase coverage of research, scholarship and creative activities in targeted media.* (Golden) 
• Expand and promote to the press the university-wide web-based faculty "experts" list. (Golden) 
• Develop a website to describe W&M research building upon the prior inventory.  (Halleran, Manos, Evans)
• Work with units as requested to create/update marketing plans and promotional materials. (Creative Services) 
• Fully implement a media training program for different units to expand the number and effectiveness of faculty media stars and increase overall coverage and attention to strategic themes. (Whitson) 
• Strengthen links between the DC Office and Government Relations to build greater recognition for W&M research contributions in support of federal priorities.

Goal 3: Develop an integrated, appropriate communications capability.

• Assess newly implemented structures/services and request resources as needed. (Golden)
• Implement recommendations from the internal communications committee to enhance and simplify communications and strengthen a sense of W&M community. (Evans, Whitson, Wynn)