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Challenge 6

Explain and promote W&M through a more effective communications structure and strategy.

FY13 implementation steps are presented for each goal supporting Challenge 6 within the strategic plan.

Goal  1:  Distill and promote a common identity.

  • Continue implementation of the oversight process recommended by the Visual Identity Committee with specific alignment goals, timelines, and projected costs. Continues from FY12.
  • Implement recommendations from internal communications review committee.

Goal 2: Enhance W&M’s position as one of the nation’s leading universities.

  • Expand Admission programs and outreach

Goal 3: Develop an integrated, appropriate communications capability.

  • Launch a national media and video studio