Explain and promote W&M through a more effective communications structure and strategy.
Distill and promote a common identity.
Enhance W&M's position as one of the nation's leading universities.
Develop an integrated, appropriate communications capability.
Key Implementation Steps
Pursue initiatives identified by the President's Communication Group. Build an even stronger culture of philanthropy through investment in development and coordination across campus. In particular, strengthen coordination across the Alumni, Communication and Development organizations. (Cottrell, Golden, Lambert)