William and Mary


Explain and promote W&M through a more effective communications structure and strategy.

Goal 1

Distill and promote a common identity.

  1. Develop and deploy a stronger W&M brand and supporting visual identity. (Golden, Lambert, Cottrell)
Goal 2

Enhance W&M's position as one of the nation's leading universities.

Goal 3

Develop an integrated, appropriate communications capability.

  1. Strengthen coordination across the Alumni, Communication and Development organizations. (Cottrell, Golden, Lambert)

The President's Communication Group tracks implementation in all these areas.