Explain and promote W&M through a more effective communications structure and strategy.
Distill and promote a common identity.
- Develop and deploy a stronger W&M brand and supporting visual identity. (Golden, Lambert, Cottrell)
Enhance W&M's position as one of the nation's leading universities.
Develop an integrated, appropriate communications capability.
- Strengthen coordination across the Alumni, Communication and Development organizations. (Cottrell, Golden, Lambert)
The President's Communication Group tracks implementation in all these areas.